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Draftfcb Picks Up Planet Fitness Social And Digital Account

DraftFCB/Chicago is the new agency of social media and digital agency of record for Planet Fitness They have a true understanding of our brand and what makes us visit website unique." With approximately 700 locations and 4.5 million members nationwide, Planet Fitness focuses on helping members get in shape without the hardcore edge found at many gyms. Added Michael Fassnacht , president of DraftFCB/Chicago: "The company's (Planet Fitness) unique and innovative approach to fitness is also ripe for a creative digital campaign that will resonate with its growing consumer base." No doubt DraftFCB's recent success helping the Kmart discount retail chain break through in the digital realm helped it win over Planet Fitness. Two Kmart videos, including the debu t "Ship My Pants," went viral and were instant and huge hits. The win at DraftFCB comes as twitter the agency's new Worlwide CEO Carter Murray is starting to make his presence felt.
Full story: http://www.bizjournals.com/chicago/news/2013/11/15/draftfcb-picks-up-planet-fitness.html

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